![]() For example, it’s a good idea to include a brief introduction to your company, quick links to your offerings, and contact methods. In the welcome message, clearly and simply inform what kind of content they can expect from the account. When someone first follows an account, they immediately come across the automatic welcome message. □ What are WeChat Channels and how you can incorporate them in your WeChat planning? Still, even before following you, they can see the latest articles (make sure the thumbnails look nice and eye-catching), interact with the menu tabs and see if you have a dedicated video Channels account. They will also see how many of their friends are also following your account. Regardless of how users found your account, they will land on your main WeChat page and will make a decision if they want to follow your account. They will see the account name, brand logo, description, your company name as on the business license. User’s journey through the WeChat official account You can also mirror the menu from the official website. Therefore, menu tabs should be embedded within WeChat or link to a website hosted on the Chinese server. It is the first place people reach out and navigate through the account. Many users want to get the information right away that they are looking for. A proper and well-maintained menu is critical as it is one of the most frequently clicked items on the entire WeChat account. Typically, the welcome message contains information about the company, the current campaign, a link to the mini-program, and more.Īlong with the welcome message, you can see a menu at the bottom. When a user starts following an official account, a welcome message will be prompted automatically. Secondly, you should make sure it is presented in a clear and user-friendly way. It is very important to keep in mind that the information is accurate and stays aligned with the brand. A brand’s official account can be an equivalent of an official website.įirstly, the main page showcases the brand logo, description, and menu, and has the latest articles published. It is the flagship of a brand presence on WeChat and it creates the first impression on the audience about the style and the message of the brand. When the audience lands on the account, they first see the main page. How to make the best first impression on WeChat? You can subscribe to our newsletter to receive information about new posts or follow our official WeChat account at KRDS-Agency. Since WeChat brand marketing is all about official accounts, you can also collaborate with bigger accounts to promote your brand. ![]() If you think that KOL/influencer marketing is only for lifestyle brands, you might want to rethink your approach. KOL marketing is huge and can benefit businesses by creating awareness. However, WeChat users may also be reached through paid promotions, collaborations with KOLs, and other partners. There are even other ways a user can reach an official account inside the WeChat app. WeChat search – an extremely important touchpoint,.The target audience that is using the WeChat app can reach the Official accounts through: People might find official accounts thanks to QR codes which are ubiquitous in China and can be placed on: How do users come across a WeChat account? There are different ways one might come across a brand’s official WeChat account. Here are a few things you can do to make the best first impression on WeChat as the brand’s official WeChat account How do WeChat users discover and start following official accounts? So, it is very crucial for businesses to stand out in order to attract potential customers, and it is not easy. On average, most of the users followed between 10 and 20 WeChat official accounts. As literally, everyone in China is on WeChat so are the brands using the official account function to connect with their fans, business partners, and potential prospects. Today, WeChat is one of the leading social networks worldwide, ranking fifth in terms of active users. WeChat’s active users are steadily increasing, and it has over 1.29 billion monthly users.
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